Ad:tech 2008 London

This year the Ad:tech was all about saving money on your online campaigns. The sales pitch: “It’s all about surviving the credit crunch”. Given that in the UK Online Ad spend remains on a rise and companies are still spending more money in online advertising, the place was packed with PPC Campaign Management Software solutions and other related products.

What really impressed me was the fresh new look of Microsoft advertising. Good to see they are finally investing on their marketing products. I really think they do have some great products out there but they just don’t know how add value to them.

Google University was back with their usual programs - Google Analytics and Website Optimiser, Google Basics and Google Master Class which remain largely unchanged, from previous sessions. The usual account managers were around to help us out with any questions regarding our accounts.

In short, the exhibition was quite good much better that what expected considering the rough times the marketing industry currently faces. You can see some photos of the event here.