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<channel>
	<title>Bruno Mertins</title>
	<atom:link href="http://www.brunomertins.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.brunomertins.com</link>
	<description>Life of a internet diver, graphic design admirer and independent music fan.</description>
	<lastBuildDate>Mon, 23 Apr 2012 20:12:58 +0000</lastBuildDate>
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		<title>Making Music in the Cloud</title>
		<link>http://www.brunomertins.com/2012/01/making-music-on-the-cloud/</link>
		<comments>http://www.brunomertins.com/2012/01/making-music-on-the-cloud/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 05:46:45 +0000</pubDate>
		<dc:creator>Bruno</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Journal]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[chrome web store]]></category>
		<category><![CDATA[cloud]]></category>

		<guid isPermaLink="false">http://www.brunomertins.com/?p=1380</guid>
		<description><![CDATA[Music Apps Below you will find a list of very interesting tools that might help you create music online directly from your browser. I started the list with some music production tools from the most professional to the most basic one’s. I also added some multimedia apps at the end of the list I am sure you will like. I]]></description>
			<content:encoded><![CDATA[<h2>Music Apps</h2>
<p>Below you will find a list of very interesting tools that might help you create music online directly from your browser. I started the list with some music production tools from the most professional to the most basic one’s. I also added some multimedia apps at the end of the list I am sure you will like. I really enjoyed playing around <a  title="Fnk" href="http://ffnnkk.org/" target="_blank">FNK</a> an incredible online visual programming environment that uses a dataflow approach for the analysis, processing and synthesis of image, sound and other data in real-time. </p>
<h2>Extensions for Chrome</h2>
<p>Back on December 6, 2010 Google officially released the <a  title="Chrome Web Store" href="https://chrome.google.com/webstore/category/home" target="_blank">Chrome Web Store</a>, there were only a few apps available to run with your chrome browser, specially for music. We saw a very nice revamp of the store this passed October and since I’ve been seeing a very reasonable amount of audio apps and extensions to make music and sounds in the cloud. One of the first apps I did try was <a  title="Audio Tool" href="http://www.audiotool.com/" target="_blank">Audiotool</a>, blew my mind the first time I used it and really recommend it to you.</p>
<p>For the more classic music lovers I also added some online guitar tuners at the very bottom of the list.</p>
<h2>Production Studios</h2>
<blockquote><p>
<a  title="Studio One" href="http://soundcloud.com/apps/studio-one" target="_blank">Studio One</a><br />
<a  title="Audio Tool" href="https://chrome.google.com/webstore/detail/bkgoccjhfjgjedhkiefaclppgbmoobnk" target="_blank">Audio tool</a><br />
<a  title="Audio Sauna" href="https://chrome.google.com/webstore/detail/lkgfemnodkdnenmfkblebnkjpckkjcae" target="_blank">Audio Sauna</a><br />
<a  title="Ujam" href="https://chrome.google.com/webstore/detail/apdiogojbmdncjdpljocafnigiokgmci" target="_blank">Ujam</a><br />
<a  title="Aviary Music Creator" href="https://chrome.google.com/webstore/detail/fafdknjemckbfdklihiolhgkibiedige" target="_blank">Aviary Music Creator</a><br />
<a  title="Beatlab" href="https://chrome.google.com/webstore/detail/alnfdikmbdfgkcbdodjcbmedanjinmkk" target="_blank">Beatlab</a><br />
<a  title="BreakoutBand" href="https://chrome.google.com/webstore/detail/npllcckfepclehdmgkmmoiigdpgbolmb" target="_blank">BreakoutBand</a><br />
<a  title="Musicshake" href="https://chrome.google.com/webstore/detail/jpmancoedlhmjfhhkjilppgdmjdgmade" target="_blank">Musicshake</a></p></blockquote>
<h2>Audio Editors</h2>
<blockquote><p><a  title="Aviary Audio Edito" href="https://chrome.google.com/webstore/detail/ajiijeebjcmkhdplmollbjpljcnelfhn" target="_blank">Aviary Audio Editor</a></p></blockquote>
<h2>Audio / Multimedia</h2>
<blockquote><p><a  title="Fnk" href="https://chrome.google.com/webstore/detail/gomemnmclkchebdjedikkfdgjbfcldjc" target="_blank">Fnk</a><br />
<a  title="Pulsate" href="https://chrome.google.com/webstore/detail/bjilkkfelgjefpjbjfnfdhmmoglpbhli" target="_blank">Pulsate</a><br />
<a  title="Pulsr" href="https://chrome.google.com/webstore/detail/ofmelenjdpccnckicecejelnhanngkip" target="_blank">Pulsr</a></p></blockquote>
<h2>Audio / Multimedia / Games</h2>
<blockquote><p>
<a  title="SoundCloud" href="http://soundcloud.com/mobile?ref=ipad" target="_blank">SoundCloud App</a><br />
<a  title="ToneCraft" href="https://chrome.google.com/webstore/detail/amnmlagiaindogfkeaiofglipjgkmbik" target="_blank">ToneCraft</a><br />
<a  title="Isle of Tune" href="https://chrome.google.com/webstore/detail/bljldflafhmbedhjnlncilbhfcnfabgb" target="_blank">Isle of Tune</a><br />
<a  title="Chime" href="https://chrome.google.com/webstore/detail/iknfggfjgbmhbdlpaomcgilcbcideblj" target="_blank">Chime</a><br />
<a  title="Doremi" href="https://chrome.google.com/webstore/detail/dljdanmclaloibaplofjjljkamhdofmg" target="_blank">Doremi</a></p></blockquote>
<h2>Beat Counter</h2>
<blockquote><p><a  title="Beats per Minute" href="https://chrome.google.com/webstore/detail/necocnijpjamffkcbglanaimkhkcihlf" target="_blank">Beats Per Minute</a></p></blockquote>
<h2>Guitar Tuners</h2>
<blockquote><p><a  title="Online Guitar Tuner" href="https://chrome.google.com/webstore/detail/cnemellbcpjiodfgadpoebbjobfaoiga" target="_blank">Online Guitar Tuner</a><br />
<a  title="Free Guitar Tuner" href="https://chrome.google.com/webstore/detail/iojcckkgkckfailcedaooonjlndpnoib" target="_blank">Free Guitar Tuner</a><br />
<a  title="Guitar Tuner" href="https://chrome.google.com/webstore/detail/hbenbgblhhlecmfechhfecgioakobfdl" target="_blank">Guitar Tuner</a></p></blockquote>
]]></content:encoded>
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		</item>
		<item>
		<title>My Chromebook</title>
		<link>http://www.brunomertins.com/2011/09/my-chromebook/</link>
		<comments>http://www.brunomertins.com/2011/09/my-chromebook/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 18:33:25 +0000</pubDate>
		<dc:creator>Bruno</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Journal]]></category>
		<category><![CDATA[chromebook]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.brunomertins.com/?p=1344</guid>
		<description><![CDATA[Since July I’ve been using the new Samsung Chromebook which was given to all Google I/O 2011 attendees. After a few months of use, I can now finally write my impressions of the machine. I have divided them into Pros and Cons: Pros Light weight Very nice LCD screen Battery life is awesome Sleek design, very user-centered No need for]]></description>
			<content:encoded><![CDATA[<p>Since July I’ve been using the new Samsung Chromebook which was given to all Google I/O 2011 attendees. After a few months of use, I can now finally write my impressions of the machine. I have divided them into Pros and Cons:</p>
<blockquote><p><strong>Pros</strong></p>
<ul>
<li>Light weight</li>
<li>Very nice LCD screen</li>
<li>Battery life is awesome</li>
<li>Sleek design, very user-centered</li>
<li>No need for antivirus software</li>
<li>System constantly updating</li>
</ul>
<p><strong>Cons</strong></p>
<ul>
<li>No Ethernet port (Need to carry a USB ethernet adaptor very useful when traveling) </li>
<li>Very tricky to manage files, copy or move them</li>
<li>Not to many Apps in the Chrome Web Store</li>
<li>The mouse pad is not very responsive</li>
<li>Offline Gmail is still on beta</li>
</ul>
</blockquote>
<p><br class="clear" /> </p>
<h2>Conclusion</h2>
<p>The device is not intended for intensive processing tasks but yes it’s perfect for what it was designed for, surfing the web&#8230; Fast! The price might seem a bit high in relation with its hardware specs but it is difficult to calculate the value of the product, mainly because It’s hard to measure the long term benefits of having a device that gets better &#038; faster through time. You might want to consider it as an investment! lol&#8230;</p>
<p>
<a  href="http://www.brunomertins.com/2011/09/my-chromebook/imag0095/" title="IMAG0095"><img width="150" height="150" src="http://www.brunomertins.com/wp-content/uploads/2011/09/IMAG0095-150x150.jpg" class="attachment-thumbnail" alt="IMAG0095" title="IMAG0095" /></a>
<a  href="http://www.brunomertins.com/2011/09/my-chromebook/imag0100/" title="IMAG0100"><img width="150" height="150" src="http://www.brunomertins.com/wp-content/uploads/2011/09/IMAG0100-150x150.jpg" class="attachment-thumbnail" alt="IMAG0100" title="IMAG0100" /></a>
<a  href="http://www.brunomertins.com/2011/09/my-chromebook/chromebook/" title="chromebook"><img width="150" height="150" src="http://www.brunomertins.com/wp-content/uploads/2011/09/chromebook-150x150.jpg" class="attachment-thumbnail" alt="chromebook" title="chromebook" /></a>
<br />
<br class="clear" /> </p>
]]></content:encoded>
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		<item>
		<title>The future of Twitter: Twitter Gadgets</title>
		<link>http://www.brunomertins.com/2011/09/the-future-of-twitter-twitter-gadgets/</link>
		<comments>http://www.brunomertins.com/2011/09/the-future-of-twitter-twitter-gadgets/#comments</comments>
		<pubDate>Sun, 18 Sep 2011 21:32:07 +0000</pubDate>
		<dc:creator>Bruno</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[SEO | SEM]]></category>
		<category><![CDATA[business model]]></category>
		<category><![CDATA[internet of things]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter gadgets]]></category>

		<guid isPermaLink="false">http://www.brunomertins.com/?p=1294</guid>
		<description><![CDATA[We’ve heard all about “Promoted Tweets” and the possibility of adding “Paid Tweets” but do you really think that this model will be sustainable? I think it might be a great start but in the long run they will need to develop some new alternatives. I do believe that Twitter has great potential on ways to monetize, I will share]]></description>
			<content:encoded><![CDATA[<p>We’ve heard all about “Promoted Tweets” and the possibility of adding “Paid Tweets” but do you really think that this model will be sustainable? I think it might be a great start but in the long run they will need to develop some new alternatives.  I do believe that Twitter has great potential on ways to monetize, I will share with you my vision of the future business model of Twitter.</p>
<p>Twitter has some great advantages over other social networks and believe that its biggest one is its simplicity. This makes it a perfect platform to conquer what most techies call the final frontier: unite the virtual world with the physical world. </p>
<h2>Unite the virtual world with the physical world?</h2>
<p>Twitter has rapidly shifted from a few technology enthusiasts to millions of members. The large majority of them follow already non-living things from toasters like <a  href="https://twitter.com/#!/mytoaster" target="_blank">@mytoaster</a> to telescopes  <a  href="https://twitter.com/#!/mkii" target="_blank">@MKII</a>. Well yes, we have started to follow tweets from non-living things and suddenly Twitter has blurred the borders between virtual world and the physical word, with most of us not even realizing it. I particularly find this to be very interesting, a few years back the concept of merging the internet or virtual world with the physical web was very difficult to explain, at least to non-technology enthusiast.   Today, Tweeter has made this concept easier to be understood. </p>
<h2>The Internet of Things</h2>
<p>To take this interesting interaction to the next step we will need an additional ingredient. A few years ago I collaborated doing some research studies for a High Tech Company who developed a product based on Wireless Sensor Networks for the mainstream market.  A wireless sensor network is a computer network made out of Miniature-Computers, so-called sensor knots or Nodes that are equipped with sensors that accomplish common tasks by interoperation.  When I say common task, I mean simple tasks such as monitoring environmental parameters, movements or posting status messages through Twitter.  </p>
<p>With the experience I’ve gathered in the search marketing industry I can see the great potential in merging this technologies for a future business model for Twitter. I have divided this new business model into two areas of development:</p>
<blockquote><ul>
<li><strong>Twitter Gadgets</strong> (Or Twitter hardware)</li>
<li><strong>Twitter Targeted Adds</strong> (by Geo Location or Project Theme)</li>
</ul>
</blockquote>
<h2>Twitter Gadgets</h2>
<p>Today, sensors are cheaper, equipment and nodes for configuring wireless sensor networks are easier to acquire, many European and American companies are currently selling them online. Code can easily be developed for non-living objects to send twitter posting of measured environmental parameters through sensors. In other words we are in the perfect position and time to create a device that would make the internet more interactive with the real world, not only to a few technology enthusiasts but to any mainstream user.</p>
<p>I would like you to visualize the concept of Twitter Gadgets as a, let’s say “LEGO for any internet user”. Devices that can help you build your own projects and applications. By adding different sensors and devices you could build scaled projects, just like “LEGO pieces”. </p>
<p>To illustrate the concept, let’s say this is your small “Twitter Gadget Home Project”, as shown below in the diagram.  The Main Twitter Gadget would be a in other words a node with small processing chips that can interoperate with other scattered Twitter Gadgets with small sensors. </p>
<p><img src="http://www.brunomertins.com/wp-content/uploads/2011/09/twitter-gadgets.gif" alt="" title="twitter-gadgets" width="600" height="542" class="aligncenter size-full wp-image-1295" /></p>
<blockquote><p>The diagram illustrates how all of the nodes can perform simple monitoring tasks and all of them could be sending parameters to be posted to your Twitter stream. Wouldn’t that be great, to know if your stove was left on, if your plants needed water or if the kids left the lights on.  Imagine the immense possibilities and variety of projects that could be undertaken.
</p></blockquote>
<p>Now lets translate this technology into digital marketing concepts, in order to validate the business model. Could sensors mesure the amount of food left on our fridge? the amount of gas left on your lawnmower? Well the answer is YES. Now imagine having a set of suggested retailer offers on your twitter stream according to your specific needs. This would be highly targeted adverts built by the same consumer based on their very unique needs. </p>
<p>I am currently working on a small prototype and hope I have enough time to finish it. Please let me know if you find this idea viable or have any comments regarding it, please <a  href="http://scr.im/brunomertins" target="_blank">drop me an Email!</a><br />
<br class="clear" /></p>
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		<title>Fun with Processing</title>
		<link>http://www.brunomertins.com/2011/02/fun-with-processing-diversion-con-processing/</link>
		<comments>http://www.brunomertins.com/2011/02/fun-with-processing-diversion-con-processing/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 22:50:24 +0000</pubDate>
		<dc:creator>Bruno</dc:creator>
				<category><![CDATA[SEO | SEM]]></category>
		<category><![CDATA[diseño grafico]]></category>
		<category><![CDATA[graficas]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[processing]]></category>
		<category><![CDATA[processing.org]]></category>
		<category><![CDATA[programacion]]></category>
		<category><![CDATA[programming]]></category>
		<category><![CDATA[vector graphics]]></category>
		<category><![CDATA[vectores]]></category>

		<guid isPermaLink="false">http://www.brunomertins.com/?p=1088</guid>
		<description><![CDATA[I first heard of Processing about a year ago, but never really installed it on my computer. Inspiration came after visiting the examples area and decided to dowload the software right away. For those who don’t know about Processing programming language you can read all about it here. I went on to expand the libraries and found some great ones like]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.brunomertins.com/wp-content/uploads/2011/02/processing.jpg" alt="processing" title="processing" width="75" height="75" class="alignleft size-full wp-image-1112" />I first heard of Processing about a year ago, but never really installed it on my computer. Inspiration came after visiting the examples area and decided to dowload the software right away. For those who don’t know about <a  href="http://en.wikipedia.org/wiki/Processing_(programming_language)" target="_blank">Processing programming</a> language you can read all about it <a  href="http://en.wikipedia.org/wiki/Processing_(programming_language)" target="_blank">here</a>.</p>
<p>I went on to expand the <a  href="http://processing.org/reference/libraries/" target="_self">libraries</a> and found some great ones like the Physics library a simple particle system physics engine. Since I didn´t have any idea on how it worked I decided to start tweaking some code instead. Found this very nice website called <a  href="http://www.openprocessing.org/" target="_blank">Openprocessing.com</a> with some great open source code examples and sketches. I used one example sketch by <a  href="http://www.openprocessing.org/portal/?userID=2855" target="_blank">Abel Dewitz</a> checkout his repertoire <a  href="http://www.openprocessing.org/portal/?userID=2855" target="_blank">here</a>.</p>
<p>After modifying the code I needed to embed the sketch into my webpage. For this you need to export the sketch and create an applet folder in the same directory of the sketch and then upload it to your webpage directory. This is the outcome:<br />
</p>
<div align="center"><iframe src="http://www.brunomertins.com/processing/applet/index.html" align="middle" frameborder="0" width="500" height="600"> </iframe></div>
<p>I do really encourage you to go through each one of the sketches and try to modify the code so you can familiarize with the IDE. I´ve been playing arround a bit with it and finished a set of sketches mostly self portraits. Check them out:</p>
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		<title>All set for Google I/O 2010</title>
		<link>http://www.brunomertins.com/2010/05/all-set-for-google-io-2010-todo-listo-para-google-io-2010/</link>
		<comments>http://www.brunomertins.com/2010/05/all-set-for-google-io-2010-todo-listo-para-google-io-2010/#comments</comments>
		<pubDate>Sun, 16 May 2010 06:48:13 +0000</pubDate>
		<dc:creator>Bruno</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[android client applications]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Inc]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Developers YouTube channel]]></category>
		<category><![CDATA[Google Inc.]]></category>
		<category><![CDATA[Microsoft Corporation]]></category>
		<category><![CDATA[online market leadership]]></category>
		<category><![CDATA[search giant]]></category>
		<category><![CDATA[search technology]]></category>

		<guid isPermaLink="false">http://www.brunomertins.com/?p=973</guid>
		<description><![CDATA[We are just a few day’s away from the Google I/O developer conference and I am very much looking forward to check out the new innovations of the search giant. Given all the activity these passed few months from some of their competitors, starting with Facebook&#8217;s new products and alliance / collaborations with Microsoft, it will be very interesting to]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-982" title="io2010-sm" src="http://www.brunomertins.com/wp-content/uploads/2010/05/io2010-sm.png" alt="io2010-sm" width="203" height="51" />We are just a few day’s away from the <a  href="http://code.google.com/events/io/2010/about.html" target="_blank">Google I/O</a> developer conference and I am very much looking forward to check out the new innovations of the search giant.</p>
<p>Given all the activity these passed few months from some of their competitors, starting with Facebook&#8217;s <a  href="http://developers.facebook.com/" target="_blank">new products</a> and alliance / collaborations with Microsoft, it will be very interesting to see Google&#8217;s response and will be expecting some great announcements that will show why they are still the search market leaders. I&#8217;m really hoping to see new features on their search technology and Google apps, also very interested in finding out more about <a  href="http://www.android.com/" target="_blank">Android</a> client applications and the <a  href="http://code.google.com/apis/wave/" target="_blank">Google Wave API</a>.</p>
<p>This is why I&#8217;ll be attending the following Sessions:</p>
<ul>
<li>Scripting Google Apps for business process automation</li>
<li>Google Analytics APIs: End to end</li>
<li>Data migration in App Engine</li>
<li>Make you application real-time with PubSubHubbub</li>
<li>Google Wave API&#8217;s design principles + Anatomy of a great extension</li>
</ul>
<p>And of course I will also be at the SEO related sessions:</p>
<ul>
<li>SEO site advice from the experts – with Matt Cutts</li>
<li>Optimize every bit of your site serving and web pages with Page Speed</li>
</ul>
<p>I&#8217;ll be embedding the live Wave’s of the sessions for you to follow. You can also check out the live video broadcast keynotes live on the <a  href="http://www.youtube.com/googledevelopers" target="_blank">Google Developers YouTube channel</a>.  There will be a developers sandbox where developers who have built applications based on Google technologies can exhibit their work.</p>
<p>I&#8217;m very interested in checking out some of them, mainly the one&#8217;s concerning the travel industry:</p>
<ul>
<li><a  href="http://www.tripit.com" target="_blank">Tripit</a></li>
<li><a  href="http://www.twilio.com" target="_blank">Twilio</a></li>
<li><a  href="http://www.rucksack.com" target="_blank">Rucksack</a></li>
<li><a  href="http://www.cordys.com" target="_blank">Cordys</a></li>
<li><a  href="http://www.mobiata.com" target="_blank">Mobiata</a></li>
</ul>
<p>Stay tuned I will be writing my impressions of them&#8230; I will also be twittering in spanish at <a  href="http://www.acento-digital.com" target="_blank">Acento-Digital.com</a>!</p>
<p>Live notes in Google Wave:</p>
<p><strong>Google I/O 2010: Day 2 Keynote</strong></p>
<div id="waveframe" style="width:500px; height:400px;"></div>
<p><script src="http://www.google.com/jsapi"></script><script type="text/javascript"> google.load("wave", "1"); google.setOnLoadCallback(function() { new google.wave.WavePanel({target: document.getElementById("waveframe")}).loadWave("googlewave.com!w+jjdyOTIpA");}); </script></p>
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		<title>Acento-Digital: Digital Agency</title>
		<link>http://www.brunomertins.com/2010/03/acento-digital-digital-agencyacento-digital-agencia-emarketing-digital/</link>
		<comments>http://www.brunomertins.com/2010/03/acento-digital-digital-agencyacento-digital-agencia-emarketing-digital/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 22:09:38 +0000</pubDate>
		<dc:creator>Bruno</dc:creator>
				<category><![CDATA[SEO | SEM]]></category>
		<category><![CDATA[Acento-Digital]]></category>
		<category><![CDATA[Agencia Digital]]></category>
		<category><![CDATA[digital agency]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[latinamerica]]></category>
		<category><![CDATA[latinoamerica]]></category>
		<category><![CDATA[onlinemarketing]]></category>
		<category><![CDATA[searchenginemarketing]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://www.brunomertins.com/?p=958</guid>
		<description><![CDATA[I have been very busy this past few months with loads of brand new projects and other exciting stuff. I&#8217;ve recently founded Acento-Digital digital agency, specializing in the U.S. Hispanic and Latin American markets. 2010 started great for us and currently expanding our services and our team. If you have any projects focused on the Latinamerican markets, please visit our]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-959" title="Acento-Digital" src="http://www.brunomertins.com/wp-content/uploads/2010/03/cuadradologo_bigger.png" alt="Acento-Digital" width="73" height="73" /> I have been very busy this past few months with loads of brand new projects and other exciting stuff. I&#8217;ve recently founded Acento-Digital digital agency, specializing in the U.S. Hispanic and Latin American markets. 2010 started great for us and currently expanding our services and our team.</p>
<p>If you have any projects focused on the  Latinamerican markets, please visit our <a  title="Acento-Digital" href="http://www.acento-digital.com/" target="_blank">website</a> and checkout our services! (In spanish only)</p>
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		<title>Bruno Mertins is now Google Analytics Certified</title>
		<link>http://www.brunomertins.com/2009/08/bruno-mertins-is-google-analytics-certified-certificado-de-google-analytics/</link>
		<comments>http://www.brunomertins.com/2009/08/bruno-mertins-is-google-analytics-certified-certificado-de-google-analytics/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 18:47:23 +0000</pubDate>
		<dc:creator>Bruno</dc:creator>
				<category><![CDATA[Information Arquitecture]]></category>
		<category><![CDATA[SEO | SEM]]></category>
		<category><![CDATA[certificacion google analytics]]></category>
		<category><![CDATA[e - commerce]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Inc.]]></category>
		<category><![CDATA[Google's Conversion University]]></category>
		<category><![CDATA[una pagina web exitosa]]></category>
		<category><![CDATA[Web Analytics Software]]></category>

		<guid isPermaLink="false">http://www.brunomertins.com/?p=842</guid>
		<description><![CDATA[Managed to pass the Google Analytics Individual Qualification (IQ) test with an incredible score of 91!. You may have a look at my official Google test results here. As you may know Web analytics has become the &#8220;backbone&#8221; of any successful website, Google Analytics provides us with very powerful features than will help us to quickly and easily identify actionable]]></description>
			<content:encoded><![CDATA[<p><a  href="http://www.brunomertins.com/wp-content/uploads/2009/08/googleanalyticscertificate.jpg" rel="attachment wp-att-844" class="thickbox no_icon" title="googleanalyticscertificate"><img src="http://www.brunomertins.com/wp-content/uploads/2009/08/googleanalyticscertificate.jpg" alt="googleanalyticscertificate" title="googleanalyticscertificate" width="200" height="139" class="alignright size-full wp-image-844" /></a>Managed to pass the <a  href="http://google.starttest.com/" target="_blank">Google Analytics Individual Qualification (IQ)</a> test with an incredible score of 91!. You may have a look at my official Google test results <a  href="https://googlerecords.starttest.com?code=I0071035F0067F26BFA69FC6AFF6880313C38" target="_blank">here</a>. As you may know <a  href="http://en.wikipedia.org/wiki/Web_analytics" target="_blank">Web analytics</a> has become the &#8220;backbone&#8221; of any successful website, Google Analytics provides us with very powerful features than will help us to quickly and easily identify actionable insights and trends. With the correct and professional use of Google Analytics we can increase our website&#8217;s traffic and marketing effectiveness, specially if you are tracking Adwords PPC Campaigns combined with E-commerce conversions.</p>
<p>If you are interested in knowing more about the test you can find a detail explanation about it at <a  href="http://www.google.com/support/conversionuniversity/?hl=en" target="_blank">Google&#8217;s Conversion University</a>. The best way to prepare for the test is to apply and experiment with some of its advanced features after going thru all of the lessons. I particularly found very interesting the E-commerce Tracking, Advanced Segmentation and the Regex Lessons. If you have used extensively other Web Analytics Software such as <a  href="http://www.webtrends.com/" target="_blank">Webtrends</a> or <a  href="http://www.google.com/urchin/" target="_blank">Urchin</a> you will have no problems and difficulties completing the test. You have about an hour and a half to answer all 70 questions you can pause the test whenever you want but you will have to finish it within 120 hours.</p>
<p>After completing  successfully the test you will receive a certificate of achievement in .PDF, Google also maintains a publicly searchable database of people who have passed the Google Analytics test and obtained the certificate. This means that starting from today I can be be search for and contacted through Google&#8217;s database!  <img src='http://www.brunomertins.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Microsoft Tag Beta for Marketing</title>
		<link>http://www.brunomertins.com/2009/07/microsoft-tag-beta-for-marketing-utilizando-microsoft-tag-beta-para-mercadeo/</link>
		<comments>http://www.brunomertins.com/2009/07/microsoft-tag-beta-for-marketing-utilizando-microsoft-tag-beta-para-mercadeo/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 20:04:29 +0000</pubDate>
		<dc:creator>Bruno</dc:creator>
				<category><![CDATA[SEO | SEM]]></category>
		<category><![CDATA[barcodes]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[codigosdebarra]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[etiquetasparamoviles]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[mobiles]]></category>
		<category><![CDATA[mobiletags]]></category>
		<category><![CDATA[onlinemarketing]]></category>
		<category><![CDATA[semacode]]></category>
		<category><![CDATA[tags]]></category>

		<guid isPermaLink="false">http://www.brunomertins.com/?p=686</guid>
		<description><![CDATA[I have used mobile tags for a few marketing projects and used both the QRCode and Datamatrix code tags to link to some of my online content via mobile. If you haven’t heard about Mobile barcodes or tags here’s a very nice summary that might help. I’ve been following the development of these technologies through the years, this is why]]></description>
			<content:encoded><![CDATA[<p><a  href="http://www.brunomertins.com/2009/07/microsoft-tag-beta-for-marketing-utilizando-microsoft-tag-beta-para-mercadeo/microsofttagthumb/" rel="attachment wp-att-776"><img src="http://www.brunomertins.com/wp-content/uploads/2009/07/microsofttagthumb1.jpg" alt="microsofttagthumb" title="microsofttagthumb" width="82" height="55" class="alignnone size-full wp-image-776" /></a></p>
<p>I have used mobile tags for a few marketing projects and used both the QRCode and Datamatrix code tags to link to some of my online content via mobile. If you haven’t heard about Mobile barcodes or tags here’s a very nice <a  href="http://en.wikipedia.org/wiki/Mobile_tagging">summary</a> that might help.   I’ve been following the development of these technologies through the years, this is why I was very curious about <a  href="http://www.microsoft.com/tag/">Microsoft’s mobile Tagging format</a> and began to fool around with its beta version to try to find out if they had any advantages over the competition.</p>
<p>To start, I was very impressed by their administration platform which helps you order and manage all of the tags you create, you can even divide them by categories and makes them very easy to manage and edit.</p>
<p><a  rel="attachment wp-att-693" href="http://www.brunomertins.com/2009/07/microsoft-tag-beta-for-marketing-utilizando-microsoft-tag-beta-para-mercadeo/microsofttag/"><img class="aligncenter size-full wp-image-693" title="microsofttag" src="http://www.brunomertins.com/wp-content/uploads/2009/07/microsofttag.jpg" alt="microsofttag" width="450" height="177" /></a></p>
<p>It was very easy to create my very own Microsoft High Capacity Color Barcode (HCCB) within minutes I managed to have the tag up and running.  Here’s how my HCCB Barcode looks like:</p>
<p style="text-align: center;"><a  rel="attachment wp-att-691" href="http://www.brunomertins.com/2009/07/microsoft-tag-beta-for-marketing-utilizando-microsoft-tag-beta-para-mercadeo/microsofttagsimple/"><img class="size-full wp-image-691 aligncenter" title="microsofttagsimple" src="http://www.brunomertins.com/wp-content/uploads/2009/07/microsofttagsimple.jpg" alt="microsofttagsimple" width="150" height="149" /></a></p>
<p>If you scan it with your mobile camara, it will redirect to my website  although you will need to download this <a  href="http://www.microsoft.com/tag/content/download/">Microsoft scanning software</a> into your mobile.</p>
<p>The “Custom HCCB Barcode Option” lets you add your logo to the barcode’s background.  As I am marketing guy, I found this option to be very useful, although this feature is also available by other mobile tagging solutions like <a  href="http://www.beetagg.com/">Beetaggs</a> or <a  href="http://www.trillcode.com/features.html">Trillcode</a>. The advantage of adding images to your barcodes or tags is that it might suggest and increase the intent of user to scan your barcode and access additional information online.</p>
<p>Adding your Brand or Logo to tags becomes a very powerful marketing tool, especially if you are commercializing products and want a bit more interaction with your website’s content.  Catchy graphics in your barcodes and might encourage your potential customers to visit and investigate your products with their mobile and increase their purchasing intent on the spot.  Check out my custom made tag like above it will redirect to my website if you scan it with your mobile, you need to download this <a  href="http://www.microsoft.com/tag/content/download/">Microsoft scanning software</a> into your mobile:</p>
<p style="text-align: center;"><a  rel="attachment wp-att-692" href="http://www.brunomertins.com/2009/07/microsoft-tag-beta-for-marketing-utilizando-microsoft-tag-beta-para-mercadeo/tagmicrosoft/"><img class="size-full wp-image-692 aligncenter" title="tagmicrosoft" src="http://www.brunomertins.com/wp-content/uploads/2009/07/tagmicrosoft.jpg" alt="tagmicrosoft" width="150" height="150" /></a></p>
<p>Compared to other scanning software the app performs solidly and feels very robust even if your mobile photos shift a little or the photo is not focused, another nice advantage over the competition.</p>
<p>But for me, the most important feature of Microsoft’s Tags is its analytics features which help us create various reports to analyze the performance of categories and tags. With the help of these reports, we can track the progress of your categories and tags within a specified time span.  We can even find out the localities where our tags and categories are receiving more scans. This will definitely help us marketers manage more efficiently our campaigns and promotions.</p>
<p>So what are the disadvantages, well the biggest one unfortunately is like most of other Microsoft products they have chosen the proprietary route, this gives other mobile tag solution providers with more open platforms to have an advantage. There is high number of companies, as mentioned before, who have been on the mobile tagging market for many years, who are looking for innovative ways to add value to their services like for example <a  href="http://semacode.com/">Semacode</a> who are now integrating their mobile tags with social media networks, they currently only have Facebook integration but they will be adding support for other social networks soon.</p>
<p>In short, if you are already using Windows Mobile applications this tagging format will fit like a glove with some applications and it is highly recommended for other users who want to track the performance of their tags, its report capabilities are ideal for campaign performance evaluation and other  marketing purposes, thumbs up Microsoft!</p>
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		<title>Hans Mertins: Art Deco in Guatemala</title>
		<link>http://www.brunomertins.com/2009/06/hans-mertins-art-deco-in-guatemalahans-mertins-exponente-del-art-deco-en-guatemala/</link>
		<comments>http://www.brunomertins.com/2009/06/hans-mertins-art-deco-in-guatemalahans-mertins-exponente-del-art-deco-en-guatemala/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 05:29:50 +0000</pubDate>
		<dc:creator>Bruno</dc:creator>
				<category><![CDATA[Journal]]></category>
		<category><![CDATA[Anibal Chajon]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[arquitectura en guatemala]]></category>
		<category><![CDATA[art deco]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[Center for Folklore Studies]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[escenografia]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[San Francisco]]></category>

		<guid isPermaLink="false">http://www.brunomertins.com/?p=614</guid>
		<description><![CDATA[I&#8217;ve just received a copy of a book about my grandfather&#8217;s work &#8220;Hans Mertins: Art Deco in Guatemala&#8221; written by Aníbal Chajón a publication from the Center for Folklore Studies of the University of San Carlos in Guatemala. The book contains a compilation of all of his works, from his scenery creations for silent movies in the Golden age of]]></description>
			<content:encoded><![CDATA[<p><a  href="http://www.brunomertins.com/2009/06/hans-mertins-art-deco-in-guatemalahans-mertins-exponente-del-art-deco-en-guatemala/hansmertins1/" rel="attachment wp-att-620"><img src="http://www.brunomertins.com/wp-content/uploads/2009/06/hansmertins1.png" alt="hansmertins1" title="hansmertins1" width="225" height="186" class="alignright size-full wp-image-620" /></a>I&#8217;ve just received a copy of a book about my grandfather&#8217;s work &#8220;Hans Mertins: Art Deco in Guatemala&#8221; written by Aníbal Chajón a publication from the Center for Folklore Studies of the University of San Carlos in Guatemala.<br />
</br><br />
The book contains a compilation of all of his works, from his scenery creations for silent movies in the Golden age of Hollywood, to his jewelry designs, architectural, and sculptural art deco creations. His work was characterized by his fusion of traditional Mayan aesthetics with Art Deco style, quite unique for the time.<br />
</br><br />
<div id="attachment_622" class="wp-caption alignleft" style="width: 160px"><a  href="http://www.brunomertins.com/2009/06/hans-mertins-art-deco-in-guatemalahans-mertins-exponente-del-art-deco-en-guatemala/hansmertins3/" rel="attachment wp-att-622"><img src="http://www.brunomertins.com/wp-content/uploads/2009/06/hansmertins3.png" alt="Golden Gate International Exposition (GGIE) 1939" title="hansmertins3" width="150" height="191" class="size-full wp-image-622" /></a><p class="wp-caption-text">Golden Gate International Exposition (GGIE) 1939</p></div>There will be an official presentation of the book by its author Anibal Chajon, the University will be giving away a hundred copies of his book for free for the first 100 people that show up, please send me an email if you are interested in attending or if you want a copy of the book. </p>
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		<title>Trying out Google Base</title>
		<link>http://www.brunomertins.com/2009/05/trying-out-google-baseun-vistazo-a-google-base/</link>
		<comments>http://www.brunomertins.com/2009/05/trying-out-google-baseun-vistazo-a-google-base/#comments</comments>
		<pubDate>Thu, 28 May 2009 04:52:52 +0000</pubDate>
		<dc:creator>Bruno</dc:creator>
				<category><![CDATA[SEO | SEM]]></category>
		<category><![CDATA[Base Store]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[eBay Inc]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Inc.]]></category>
		<category><![CDATA[nice tool]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.brunomertins.com/?p=585</guid>
		<description><![CDATA[Google Base is a new Google service currently on beta that helps you publish any product or any kind of information. Your products might then appear on Google Product Search and in the Google search results. It is a very nice tool to promote your products and put them out there fast and easy. The interface is very user friendly]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.brunomertins.com/wp-content/uploads/2009/05/googlebase.gif" alt="googlebase" title="googlebase" width="159" height="40" class="alignnone size-full wp-image-597" /><br />
Google Base is a new Google service currently on beta that helps you publish any product or any kind of information. Your products might then appear on Google Product Search and in the Google search results. It is a very nice tool to promote your products and put them out there fast and easy. The interface is very user friendly I uploaded about 6 items in about 15 min, you can also upload your items via data feed which might help you upload items in bulk.  </p>
<p><img src="http://www.brunomertins.com/wp-content/uploads/2009/05/googlebase1.png" alt="googlebase1" title="googlebase1" width="450" height="163" class="alignnone size-full wp-image-587" /><br />
They also have a Performance Tab to keep track of the products you&#8217;ve submitted, with key metrics such as clicks and impressions. Here&#8217;s a pic of the interface:</p>
<p><img src="http://www.brunomertins.com/wp-content/uploads/2009/05/googlebase2.png" alt="googlebase2" title="googlebase2" width="450" height="190" class="alignnone size-full wp-image-588" /><br />
You can also connect your Google Base items to your Adwords campaigns and the Google Base Store which enables eBay, Yahoo!, and osCommerce store owners to connect their store information to Google Base.  </p>
<p>Google Base is only available for the American, Canadian and UK markets but hopefully it will be available in many other markets soon. Additional information about <a  href="http://googlebase.blogspot.com/">Google Base</a>.</p>
<p><img src="http://www.brunomertins.com/wp-content/uploads/2009/05/googlebase3.png" alt="googlebase3" title="googlebase3" width="450" height="268" class="alignnone size-full wp-image-590" /></p>
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